Do you know what the best lead generation formula is?
For most of you, this is not new, but if you’re not getting the results you want in your business it’s the first place to start optimizing your best lead generation formula for better results.
Who(Ideal Client) + Where(they hangout) + Your Irresistible Offer = End Result
#1 Who is your dream client?
Who would you LOVE to work with? We’ve all worked with people in the past who drained our energy. This is the time to pick exactly who you want!
- What are their fears, frustrations, problems, and pain points?
- What are their dreams, beliefs, passions, and goals?
- What are they disappointed and dissatisfied within their life?
- What are they over-the-moon excited about?
#2 Where do your clients hang out?
You have to know the “who” before you can find the “where”. This is the next super important step. You have to know where your clients are hanging out! Be a detective and search for clues. When you start to discover the trail, keep following it until you hit the jackpot!
- Are they reading blogs in your niche?
- Are they hanging out in Facebook groups?
- Are there industry associations where your audience may have a membership?
- Linkedin groups on your topic?
- How about who else they’re following online? Other leaders in your niche?
- Are there other businesses that serve the same audience? Check out who is following them!
#3 What piece of information will they find irresistible?
Make them an offer they cannot refuse! Seriously! If you’ve done your homework you know what their problems and fears are! You know what’s disappointed them in the past and where they’re dissatisfied in life. Fix their problem!
Notice, I didn’t say fix all their problems! I only want you to pick one problem, the juiciest most urgent pain they’d love to get rid of, and show them how to do it!
Create a quick checklist, cheat sheet, resource list, or tips sheet that they can skim easily, implement right away and see immediate results.
#4 Leave them hungry for more!
So, we’re women and we love to over-deliver, right? And if someone needs help, we’ll go out of our way to do whatever we can to help them! But, we often take it too far and give too much of ourselves.
You don’t want to give your leads the solution to ALL their problems. If you do you’re only going to overwhelm them and lead them to analysis paralysis!
Instead, I want you to over-deliver on fixing that one problem but then widen the gap and remind them that it’s only one small piece of the pie. Their XYZ issue is a portion of a much bigger problem and you have a system to help them. Fixing their one problem is like taking an aspirin to ease pain without figuring out what the cause of the pain is, and removing it.
Remind them of their bigger pain and encourage them to take the next step in your marketing funnel. (Booking a discovery call, purchasing a product, joining your Facebook group, etc.)
Have you created an irresistible offer already but you’re not getting the results you want? Email it to me and I’ll give you some quick feedback and suggestions — for free!!
Let’s do this!